Habelo Beauty:
A blog about building a new brand.
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Silent Brand Ambassadors + Silent Storytellers I’m in the midst of some really fun and energizing work preparing for the launch of Habelo this Spring. Right now, I’m focused on tightening Habelo’s visual identity which my favorite stage of brand development. As a brand strategist, why do I like it so much? First, because I’m highly
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One of my favorite questions is “What would need to be true.” When developing a brand, creating a product and/or designing a solution, this question can unlock everything. ** Some context: With clients’ brands, and also with Habelo, I start with the end in mind. Working with clients, we define the Vision for their brand
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As I was saying… (a quasi-smooth bridge from a post a month ago)… I began the Habelo journey by identifying a meaningful problem to solve. After I defined the problem and studied the problem (including how broadly shared the problem was), what did I actually do next? I began the never-ending process of learning this
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For the benefit of those not familiar with approaches to funding a start up, this post will be my one-and-only on the topic in the foreseeable future and a very rudimentary introduction (leaning on a few links). I hope it’s helpful for the mildly curious out there who have never worked in/around the space. IMHO
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I didn’t decide that I wanted to start a brand out of the blue. In my last post (New York + New Friends), I indicated that this journey began with: Like many others, Habelo started with identifying an unmet need. It was about 5 years ago that I recognized a skincare opportunity… something that I
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Almost two months after launching Habelo Beauty, I’m reminded of how much I’ve learned so far, and how my career as a brand strategist in corporate retail, healthcare, biotech, and technology has helped me think about this new-to-me beauty industry with a different lens. I’ve learned a few things: Scientific and Regulatory Rigor: I was
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I wanted to share a bit more about Habelo and the patent-pending innovation we developed: the Habelo Treatment-Boosting Gloves. As a reminder, I didn’t set out to introduce a skincare brand for the sake of it: While I was itching for a new career challenge, I wasn’t possessed by the urge “to just launch something/anything
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Friends, last week, we proudly launched Habelo Beauty! What does “launched” mean exactly? It means that after 14 months Habelo-building, we were able to finally flip the switch on our brand-spanking-new e-commerce website and open our doors for business online. I couldn’t be more excited and proud to introduce Habelo. Here is my “Letter from
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I’m just about 2 months away from launching Habelo. I’m 100% wildly excited (and a pinch terrified because it’s really, really happening and launch is approaching fast). Here’s a glimpse of what today looked like — notice the wildly opposing set of tasks. And a moment of appreciation of how my neurodivergent ADHD makes me primed
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= Talking about me, not the reindeer. As I’m sure that many Founders would agree, that while founding a new company is a marathon, it feels like a sprint. There are a ton of moving parts to get to a successful launch, and Habelo is no different as I gear up for 2024. Some of
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This post is to share how I’m building Habelo in this ‘gig-economy’ and express some gratitude for my great partners and their work, this week especially. Happy Thankgiving. ** One of my favorite aspects of the different roles I’ve played in my career has been leading teams and learning from (and working with) great people.
Questions?
Show Your Hands | The making of a beauty brand. 